This song was written to be a love song. The longest time is a song about trying to keep a girl for the longest time you can. The video illustrates this in different ways. In the beginning of the video we see a girl who is dressed up talking to the boys, which shows the audience that’s who the band are trying to keep for the longest time. Then throughout the video we see all of them getting ready so they can try and impress this girl to take her out. Even though the video is modern, the boys are dressed in old fashioned suits which follows the style of a doo wop song. They almost fight over the present throughout the video to show there is competition between them to get the girl. At the end of the video to show the song has ended, we see that one of the boys has been lucky and has won the girl which shows he “intends to hold you for the longest time” which is a final lyric before the end chorus of the song.
Throughout the
video close ups off each band member are used to allow the audience to see
their emotions and also allow us to see their personality through their facial
expressions as well as their facial features such as eyes and smile. The record
company are trying to create the image that the band are gentleman who are
almost looking for love and that they are willing to try and impress a woman
dressing up in a nice suit with a gift. Previous videos also show the band
looking stylish in a suit. Most of their songs are about love which follows the
image the record company is trying to create. In my opinion their motif is wearing
the suits and being in the wrong time period where there sing older song which
maybe aren’t as well known as an old pop song for example. Singing a different
genre of music means they are orginal instead of being like any other boy band.
I think that the
video is trying to suggest that it isn’t all about sex. In my opinion I think
that the band are trying to show how a proper gentleman should act, trying to
impress a woman then taking her out on a date instead of just trying to get
into bed with her. This can be seen through the use of costumes. The men are
all in smart suits not trying to suggest sex. The woman although she is wearing
a skirt she has tights on and a jacket which covers up any ‘sexy’ parts of her
body.
The video is half and half between performance and narrative. This is because the band is singing to the camera whilst almost showing us how to impress a woman. It is more performance. I don’t think it is concept however because the video is based on a group of men trying to impress a woman so they can keep her for as long as they are able to.



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