Digipak Research

My Best Friend Is You is the second album by English singer-songwriter Kate Nash, released in the United Kingdom on 19 April 2010 and elsewhere on 20 April. The album was originally entitled Crayon Full Of Colour but the name was changed due to Paolo Nutini's similar song title at that time, "Pencil full of lead".

On 9 April 2010, Nash took part in a timesonline.co.uk web chat. When asked a question about the album's artwork she replied:

"It's been pretty stressful getting all the artwork together on this album because I've cared so much about it and had so many ideas and wanted it to be perfect for my second record. I worked with a lady called Kate Gibb who does screen printing, we screen printed a bunch of photos and some of my own objects to create collages inspired by images that I collected and loved, they varied from the bauhaus art movement to punk and lo fi record covers because I love the simplicity in those. I've just got through all the final artwork and it was worth the hardwork because I love how it looks. I try to be as involved as possible in every single aspect of what I do so that it represents me properly and because it's fun and I care and I'm a control freak."

 The digipak contains a inside booklet of lyrics to the features song and other images and montages.including 2 black and white photos of  herself and scrap booked images of random imagery such as toy dolls and bunny rabbits still using the constant colour pallette that remains within the digipak.The booklets cover is the same as that on the cover so the buyer is able to identify that booklet as being a part of the digipack. The same style is used throughout the digipak and is also used on the advert. 

This is the advert for the album My Best friend is you. It uses the image of the front of the digipak. This allows the target audience to connect the poster and the album together. It uses bright colour so stand and and catches peoples eye. It is also not your usual digpak. Most artists appear through their digipak, although Kate Nash does appear because of the scrapbook effect used, it is not always clear what the image is showing. I like the effect and think this would be an interesting way to portray our digipak as it would be an orginal piece. 

As you can see the same theme is used throughout

the digipak. Although it is very simple, I really like

this design and allows Kate Nash to create a star

image through the album cover. This is because it 

isn't your average digipak which allows her fans to

associate this style to her.

I think that this digipack is very effective as it is simple but effective, by using the same 'scrapbooking' style throughout the digipack and the use of overlapping images and a simple but constant colour palette it stops the digipack from being to overpowering and busy. I like the way she has used random imagery of vintage objects to show aspects of her personality and her music genre.